Unlock smarter marketing and sharper sales with data-driven insights crafted specifically for your target audience.
Zeroin’s Personality Driven Segmentation (PDS) framework outputs three powerful segmentation views to help personalize your marketing efforts:
1. Behavioral PDS Output
Focuses on what your users do. Tracks behaviors like purchase frequency, page visits, clicks, and app usage. Ideal for campaign targeting, upselling, and conversion optimization.
2. Psychographic PDS Output
Focuses on why your users do it. Captures values, attitudes, motivations, and lifestyle. Enables emotionally resonant messaging and brand storytelling that aligns with your audience’s worldview.
3. Demographic PDS Output
Focuses on who your users are. Analyzes age, gender, education, income, and location. Crucial for identifying market segments and refining ad targeting on platforms like Meta and Google.
By layering all three, you get a full-spectrum understanding of your customer—from personality to behavior to identity—unlocking the ability to build deeply personalized campaigns that perform.
Zeroin measures brand engagement by aggregating and analyzing data from six key sources: social media platforms, website analytics, email marketing campaigns, customer feedback, e-commerce platforms, and digital ad campaigns.
Each source contributes unique insights. For example:
Social media data includes likes, shares, comments, hashtag usage, and follower growth, helping measure visibility and community interaction.
Website analytics track metrics like bounce rate, session duration, and conversion paths to assess how effectively your site drives action.
Email campaigns are monitored through open rates, click-through rates, and unsubscribes to evaluate messaging performance.
Customer feedback through reviews and surveys offers qualitative sentiment and satisfaction scores (like NPS and CSAT).
E-commerce data shows purchase behavior, cart abandonment rates, and customer lifetime value.
Ad campaign data includes impressions, reach, click-through rates, and return on ad spend (ROAS).
All these insights are visualized in an integrated, real-time dashboard that allows you to compare periods, segment audiences, and monitor trends—enabling you to make informed decisions about your marketing strategy and customer engagement efforts.
An Audience Synopsis is a comprehensive yet concise profile that outlines who your target audience is, what they value, and how they behave. It combines data from various sources—like demographic databases, social listening tools, web analytics, and customer feedback—to build a nuanced picture of your market.
A standard Audience Synopsis includes:
Demographics: Age, gender, income, education, and location
Psychographics: Interests, values, personality traits, and lifestyle choices
Behavioral insights: Purchase habits, content preferences, engagement patterns
Media consumption: Devices used, content types consumed, favorite channels
Pain points and motivations: What problems they’re trying to solve and what drives their decisions
This information helps you design campaigns that are more personalized, emotionally resonant, and strategically targeted. It also ensures your messaging aligns with the expectations and preferences of the people most likely to convert.
Zeroin identifies comparable brands through a combination of market research, competitor intelligence tools, and digital analytics. The goal is to surface brands that serve similar audiences, offer related products, or compete within your niche.
Key methods include:
Market landscape analysis from industry reports (e.g., Gartner, Statista)
Customer surveys and reviews, which reveal brands your users also consider or purchase from
SEO and traffic tools like SEMrush and Ahrefs, which identify brands ranking for the same keywords
Social media monitoring to find brands frequently mentioned alongside yours
Feature and price comparisons to analyze product positioning
These insights not only help benchmark performance but also inform strategy—allowing you to identify whitespace, reposition your messaging, or adopt best practices from top performers in your category.
Zeroin aggregates data from a diverse set of sources to build a comprehensive view of your audience. These include:
Social media metrics: Likes, shares, comments, followers, and engagement rates across platforms like Instagram, TikTok, LinkedIn, etc.
Media consumption: Video views, podcast streams, article reads—helping you understand content preferences.
Consumer behavior: Purchase history, shopping cart behavior, and product interactions that indicate buying intent.
Demographics & psychographics: Data such as age, gender, interests, values, and attitudes.
Web and email analytics: From session durations to email click-throughs, identifying how users engage with your digital assets.
By combining behavioral, emotional, and demographic data points, Zeroin provides nuanced audience intelligence that powers smarter segmentation and campaign optimization.
The general audience refers to everyone exposed to your message—your total reach. This group includes active participants as well as passive viewers or those who may never engage.
The influenceable audience, on the other hand, is a refined subset of this group—individuals who are not only aware of your brand but are also open to persuasion. These users have shown some level of intent, interest, or past engagement and are statistically more likely to take action.
Why this matters:
Marketing to your general audience maximizes visibility.
Marketing to your influenceable audience maximizes impact and conversions.
Zeroin helps you identify this influenceable segment through behavioral and psychographic analysis, allowing for hyper-targeted messaging and better ROI.
Ad Setup Intelligence is Zeroin’s automated ad campaign builder that connects directly with platforms like Google Ad Manager and Meta Ad Manager (Facebook, Instagram). It uses AI to intelligently configure your ad campaigns, optimizing targeting, placements, bidding, and budgets.
You’ll need to provide:
Your campaign goals (e.g., awareness, conversions, retargeting)
Ad creatives (images, videos, copy)
Any specific audience parameters or exclusions
Once your data is uploaded, Ad Setup Intelligence:
Analyzes your target audience’s behavior and demographics
Auto-generates ad variations using best practices
Distributes your budget across platforms and ad groups for optimal efficiency
Continuously monitors and adjusts based on performance data in real-time
The result is a hands-free, data-driven campaign setup process that eliminates guesswork and helps you achieve better performance with less manual effort.
The A/B Campaign Validator supports a wide range of multimedia assets, allowing you to test different creative directions and determine what resonates best with your target audience. You can upload and test:
Videos (MP4, MOV, AVI, WMV, MKV): Ideal for comparing different video ads, feature demos, or storytelling formats.
Audio files (MP3, WAV, AAC, FLAC, OGG): Useful for testing voiceovers, background music, or branded sound cues.
Still images (JPEG, PNG, GIF, BMP, TIFF, SVG): Allows testing of product photos, infographics, ad layouts, and more.
By using various asset types in your tests, you gain a holistic understanding of what formats, styles, or messaging approaches drive higher engagement, better click-through rates, and stronger conversions. Whether you’re testing different visual aesthetics, audio tones, or call-to-action placements, the Validator gives you data-backed answers to guide creative decisions.
Binj App Inc
8721 W Sunset Blvd
West Hollywood, CA 90069
United States
Phone: +1 (805) 380-8081
This site is intended for U.S. customers only. All transactions are processed in U.S. Dollars (USD).
This site is intended for U.S. customers only. All transactions are processed in U.S. Dollars (USD).
